About Us

Our Philosophy

A healthier lifestyle doesn’t have to be a chore. Instead of attempting to conquer your health goals all at once, what if you started by setting smaller, more manageable goals? Making simple changes along the way can lead to great health benefits down the road.

How to Get Started

1

Focus on making small, manageable choices in exercise, hydration, nutrition, and sleep.

2

Lifestyle changes should feel convenient, simple, and light to ensure the habit sticks.

3

Don’t compare yourself to someone else; everyone has unique health and lifestyle needs.

4

There are many ways to reach the same goal. Find yours.

Make Simple Changes

For over 30 years, Juice Plus+ Essentials capsules have been the One Simple Change that jumpstarts healthier living. Our capsules, chewables, shakes, and other products bridge the gap between what we should eat and what we do eat. They offer a nutritious, cost-effective way to replace less healthy calories with healthier ones, making a big difference with simple changes.

Our Vision and History

In 1970, visionary Jay Martin founded a company that served communities with filtration and safety products.  

Recognizing the importance of access to good nutrition, the company shifted its focus to health and wellness in 1993 with the launch of Juice Plus+ Fruit and Vegetable Blend capsules. Over 30 years later, we remain dedicated and focused on the importance of whole-food, plant-based nutrition for everyone.

Giving Back

The Juice Plus+ Company wants to inspire and enable healthy change that impacts lives and communities forever. When you change the way people experience the world, you’ve changed the world itself. 

Thousands of our Partners and other members of the Juice Plus+ community support non-profit organizations, large and small, in their local communities through their involvement, leadership, and financial contributions.  

We are proud to corporately support the following organizations through the Juice Plus+ Foundation as they defeat childhood cancer, help America’s most vulnerable, provide a positive environment where kids can learn, play, and grow, and provide nourishing food for hungry kids across America and worldwide.

Thousands of our Juice Plus+ Business Partners and other members of our Juice Plus+ community support non-profit organizations large and small in their local communities through their involvement, their leadership, and their financial contributions.


The Juice Plus+ Company is proud to corporately support the outstanding organizations below through the Juice Plus+ Foundation as they defeat childhood cancer; help America’s most vulnerable; provide a positive environment where kids can learn, play, and grow; and provide nourishing food for hungry kids across America and around the world.