Fruit and Vegetable Consumption Statistics

Scientific experts agree: Fruits and vegetables should make up a significant portion of the diet. Unfortunately, most people do not eat enough. This fact is well-documented through consumer surveys as well as observational studies. Yet questions remain.

Which fruits and vegetables are people eating, and does preference vary according to country, generation, or changes in individual tastes over time? How much produce are people eating and do they believe they're meeting recommended goals for fruit and vegetable intake? Do they know what those goals are, and even more fundamentally, what constitutes a portion size? What's stopping them from eating more?

A new report from The Juice Plus+ Company, which tracks the fruit and vegetable consumption patterns and beliefs of 32,000 people across seven global regions, attempts to answer these questions. Entitled "Bridging the Gap to Healthier Living: A Multi-Market Exploration of Fruit and Vegetable Consumption, Trends and Behaviors," it summarizes the responses from what may be the largest consumer survey of its kind.

In This Report, You'll Learn

1. The percentage of respondents who could correctly identify what constitutes a
   serving size of fruits or vegetables
2. How many people said they were not eating the recommended portions of fruit
   and vegetables a day
3. Citizens of which of the seven global regions surveyed were most likely to believe they eat the recommended servings of fruit and vegetables, and which were least likely
4. How many people use health supplements in support of a balanced diet
5. Which health concerns consumers tie to low fruit and vegetable consumption
6. How much fresh produce is going to waste, and which country wastes the most
7. Which fruit was the favorite among six of the seven global regions
8. Which vegetable is favored by people living in Spain and France vs which one Americans and Brits prefer
9. The surprising age group that chose avocadoes as their favorite fruit
10. How much produce people think they eat and why that figure may not be accurate
11. How fruit and vegetable consumption changes with the seasons and with age
12. The surprising number of consumers who have experienced food insecurity and the country reporting the highest levels
13. How the cost-of-living crisis has affected consumption of fresh produce
14. The percentage of consumers who think the nutritional value of fruits and
15. vegetables has changed over time